Kanye West’s New Album Leaked on Purpose?

You guys probably heard that Kanye’s soon-to-be-released album got leaked the other day. (There’s an article about it on Mashable in case you didn’t.)

The fact that an album was leaked on the Internet isn’t really all that surprising, I guess. It seems like something gets leaked everyday…the latest smartphone model, movie scripts, naked pictures of celebrities, etc. etc. The thing that’s interesting to me though is when stuff is leaked on purpose – which a lot of people are alleging in comments and other articles about this Kanye album leak.

Whether or not Kanye leaked his own tracks, it seems pretty true these days that a leak can do as much good as it can harm. Think about how much buzz it’s driving for the unreleased album – by the time it actually comes out people will probably be way more eager to hear the final cuts than than they would have been before hearing the unfinished versions. Point is, the Internet is definitely evolving the way we consume and hype up media.

What do you think? Can a leak (intentional or not) be good for an album?

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Filed under Evology, internet, technology

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